Returning to the PGA tour after a decade, the Cadillac Championship is back as a signature event.

We created a course-wide environment all centered around Cadillac’s prowess in performance and innovation. This included a giant black/white showroom fit with multiple vehicle displays, racing simulators, and an Formula 1 debut vehicle showcase.

We also created large 3D signage, ancillary vehicle displays, and a fully-outfitted Cadillac viewing suite.