Motor City Paint

Art Direction

/What

We were assigned to create a campaign for an emerging paint brand in Detroit, MI. 
The campaign's goal was to generate awareness from millennials and Detroit newcomers.

/More information

My role on this team had me wearing many hats, acting as the art director, copywriter, and designer. 
Below are several segments of the campaign including: Business Cards, Outdoor/Billboard, Social, and 'Non-Traditional'.

Certified Outside, a campaign for the National Park Service

Copywriting / Print / Transit

/What

We were to take a well-known brand or service provider who had outdated motifs, language, and delivery techniques, and rejuvenate them by making their messages more accessible, relatable, and appealing to a modern audience.

/More information

We were to take the copywriting into a new direction; I took it from bland yet informative, to witty yet relatable. We were also instructed think about the placement of the ads as they pertain to what they're advertising. What better way to advertise the outdoors in the middle of the city.

360º Campaign Makeover for Fresh Thyme Farmer's Market

/What

Fresh Thyme is a prominent player in the health foods industry. However, they seem to be lacking a true personality and identity when compared to their competitors, this is largely due to poor positioning. I reimagined Fresh Thyme Farmer's Market to be the iconic health foods store for those wishing for new adventure  in both their lives, and their kitchens.

/More Information

I included several different mediums in this campaign such as a TV Commercial, Outdoor Billboards, Social Media, An Activation, and Virtual Reality. Below is a seven-minute video displaying several parts of this campaign. Below that you will find several individual pieces which make up the campaign. Lastly, a copy of my presentation with the addition of the parts not included in the video can be found towards the bottom of the page.